Managing security for global venues has become more complex as threats to public spaces, both physical and cyber, continue to rise. For ASM Global, the world’s largest venue management company, ensuring the safety of more than 400 venues worldwide requires an innovative, proactive approach backed by advanced AI-powered real-time risk discovery solutions, like Dataminr.
About ASM Global:
- The world’s largest venue management company formed by the merger of AEG Facilities and SMG
- Oversees 400+ venues across five continents, including stadiums, arenas, theaters, and convention centers
- Hosts diverse events including live concerts, sports championships, and conventions
- Has more than 61,000 team members
During a recent Dataminr webinar, ASM Global VP of Corporate Security ML Henry discussed how the company has harnessed the power of Dataminr’s AI platform to transform its event security operations, including the ability to stay ahead of threats, safeguard public safety, and maintain streamlined operations.
Watch On-demand Webinar: Virtual Security Briefing: 2025 Stadium Security
Key Benefits of Using Dataminr for ASM Global
With a diverse portfolio of venues, ASM Global uses Dataminr to improve its security operations for major public gatherings, from live concerts and sporting events to large-scale conventions. According to Henry, Dataminr’s real-time alerts have enabled him and his team to filter through large volumes of public data and gain relevant, actionable insights.
“There’s a lot of noise out there. Dataminr lets us really dial into the things that are important to us in our venues, and that helps us in our security planning,” said Henry.
Detect the most relevant risks in real time
By eliminating irrelevant information, Dataminr’s AI platform extracts critical signals and delivers them via real-time alerts to Henry, notifying him of pertinent risks, such as public disruptions or traffic issues.
For instance, during the pre-event planning phase of a comedy show, Henry’s team used Dataminr’s geovisualization capabilities to understand the venue’s risk exposure. Initially, the team saw that there were no potential incidents and believed that the event would occur smoothly. Only after the event, which experienced constant disruption caused by the audience, Henry realized that he and his team had missed Dataminr’s alerts about this premeditated incident.
“When we went back and did a little deeper search through the information that had been captured by Dataminr, we found that the plot was planned by a group on social media,” said Henry. “This showed how Dataminr is an absolute gem in regards to identifying things before they happen.”
Know first about critical incidents
Recently, ASM Global opened a new venue in Missouri, U.S. At the opening event, Henry received a Dataminr’s real-time alert about a significant safety issue. He immediately informed ASM Global’s law enforcement partners, who at the time had no knowledge about the incident.
“We were able to show law enforcement the alert, including the captured conversations about the security incident, on the Dataminr app. They then dispatched resources to respond to the threat,” said Henry. “That’s the kind of real-time information that Dataminr provides.”
By sharing real-time alerts with security teams and law enforcement, ASM Global ensures smooth event execution and reduced disruptions. This collaboration fosters a safer environment, both inside the venue and in surrounding areas.
Secure venues of various sizes
Dataminr allows Henry’s team to stay up-to-date with potential risks at numerous venues across ASM Global’s network, from small theaters to major stadiums hosting high-profile events. Whether ensuring people safety at a local performance or preparing for the Super Bowl, Henry is able to tailor Dataminr’s real-time alerts to meet ASM Global’s specific needs. This enables him and his team to direct resources more efficiently and customize security strategies for each event.
“Dataminr provides real-time insights on risks not only at our large events, but also right down to a theater-level play that’s happening in one of our venues,” said Henry.
How ASM Global Improves Its Three Phrases of Event Security With Dataminr
Pre-event planning:
Pre-event planning is a crucial part of event security. By leveraging Dataminr’s real-time alerting and geovisualization capabilities, Henry and his team can study the venue and its surroundings to effectively prepare their response plans for potential threats.
“Our partnership with Dataminr is extremely important for us in terms of our security planning,” said Henry. “We want to make sure that we’re able to identify potential risks and safety concerns, and address them before they happen. Dataminr is a huge plus for us because it helps us be proactive, not reactive.”
Security during an event:
According to Henry, maintaining constant situational awareness is an imperative during an event. Dataminr provides him and his team with this awareness via its real-time alerts, which are customized for each event.
“We’re able to put a [Dataminr] geofence around a venue, and select certain words and activities we want to receive alerts about, such as shooting incidents or ambulance calls,” said Henry. “Dataminr is really good at providing this information to us, letting us have a real-time perspective and helping us with our operations.”
This comprehensive visibility into risks allows Henry and his team to learn about risks in real time and respond swiftly to emergencies as soon as they arise, thus mitigating the impact on public safety.
Post-event assessment:
As soon as an event wraps up, the security team at ASM Global needs to prioritize a smooth and safe exit for event attendees as they leave the venues and disperse into nearby streets. With access to real-time data at their finger tips, Henry and his team can easily keep track of traffic issues, accidents, or disturbances during this phase, ensuring everyone can leave the venues safely.
In addition, all events generate vast amounts of data. Dataminr’s AI platform allows this data to be archived, visualized and analyzed. Security teams can assess how incidents were handled, successes, as well as opportunities for improvement to optimize future events’ operations.
Learn More: 3 Key Steps to Prepare for and Secure Large-scale Events
By integrating Dataminr into its security operations, ASM Global has achieved significant improvements across its venues and events. Henry and his team are able to stay abreast of and anticipate risks, allocate resources more effectively, and efficiently formulate their strategies and response measures. The result: a safe and enjoyable experience for all attendees before, during, and after events, bolstering trust and confidence in the company’s venue management.
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